Marketing

Digital advertising

Ads on Google and Meta (Facebook, Instagram). We set up tracking first so every part of the budget has a measurable result, then talk about how to run the ads.

01

Who it’s for

  • You already run ads but can’t say how many inquiries or orders they bring in
  • You want to start advertising but aren’t sure which platform to use or how much to budget
  • An outside agency runs your ads, and you can’t make sense of the reports
  • You want to plan paid ads together with organic search (SEO, GEO)

02

What we do

Tracking setup

We set up conversion tracking, analytics and URL parameters so every inquiry or purchase is recorded with its source.

Goals, audiences and budget

We set ad goals, audiences and budget allocation based on your products and customers.

Campaign planning and delivery

We plan ad copy, creative specs and placements, and run ads on Google (Search, Display, YouTube) and Meta (Facebook, Instagram).

Optimization

We adjust bids, audiences and creative based on the data, and switch off combinations that don’t work.

Monthly report

Each month we report spend, results and next steps, and explain the basis for every decision.

03

How it works

1. Current state and goals

Review your existing accounts, tracking and website, and settle which results to aim for.

2. Tracking and planning

Fill the gaps in tracking and finish the campaign strategy and budget plan.

3. Launch and test

Launch the first set of ads and use the data to compare audiences and creative.

4. Optimize and report

Keep adjusting, report monthly, and plan the next month.

04

Deliverables

  • Tracking setup checklist
  • Campaign strategy and budget plan
  • Campaign setup and creative specs
  • Monthly results report

05

Engagement cycle

Each cycle runs three months, six months or a year, depending on scope. At the end of each cycle we sit down with you and compare the results against the goals set at the start, then decide what the next cycle should cover, or whether to stop there.

Every cycle: audit → design → implement → check against the goals, then decide what's next

06

Pricing

Each engagement is estimated on its own: how many systems and how much data are involved, the people and time needed, and how long the cycle runs. Talk to us first and we’ll give you a number based on the actual scope, rather than quoting a price and then fitting the scope to it.

07

Common questions

How much ad budget is enough?
It depends on your industry, goals and region. We first estimate a budget large enough to produce measurable results for your goal, then adjust based on actual performance.

How are ads different from SEO and GEO?
Ads buy visibility, and it stops when you stop paying. SEO and GEO get your content found and cited by search engines and AI; they build more slowly but keep working. Most businesses use both.

How soon will we see results?
Data starts coming in soon after ads launch, but getting to stable performance usually takes a few weeks of testing. We report monthly and explain the reasoning behind each decision.

Do we need to prepare our own ad creative?
Copy and creative planning are included. If you need a photo or video shoot, or a large volume of video production, we scope that separately.

08

Further reading

Tell us where you are

Email us about where you’re stuck, and we’ll reply with what could work and the next step.

Email us